Every automotive dealership needs to implement a cutting edge marketing strategy that drives business to them. More and more people are connecting to the online world every day, and every dealer’s marketing strategy should include an online component. Here are a few things you can do.
Feedback through Online Surveys
Being able to analyze your campaigns is an important part or marketing. You can learn what your customers want through online surveys. When using online surveys, keep it simple, using only a few relevant impactful questions. Use an automated survey tool to gather information and feedback easily.
Special Promotions
Everybody likes special promotions. Use contests and special promotions to engage your customers. Special promotions have proven to be an effective marketing tool. You can create contests and special promotions online that may draw new customers to your dealership, or reward existing customers for their loyalty.
Online Interaction
One effective way to engage your customers and keep them coming to your dealership is by interacting with them via your website and social media pages. You can use Facebook and Twitter to interact with your customers. Use this tool to share useful tips and information that can benefit your customers.
Using Short Video Clips
You can say a lot more in a small video clip. Videos are very engaging and are extremely popular with online marketing. A short video clip has the potential to be shared over mobile platforms and reach potential customers easily. Simple automotive tips or a quick product review will help engage your customers and in turn generate interest in your dealership. Harry Jodoin is an experienced automotive executive with over thirty years’ experience in the automotive industry.
Feedback through Online Surveys
Being able to analyze your campaigns is an important part or marketing. You can learn what your customers want through online surveys. When using online surveys, keep it simple, using only a few relevant impactful questions. Use an automated survey tool to gather information and feedback easily.
Special Promotions
Everybody likes special promotions. Use contests and special promotions to engage your customers. Special promotions have proven to be an effective marketing tool. You can create contests and special promotions online that may draw new customers to your dealership, or reward existing customers for their loyalty.
Online Interaction
One effective way to engage your customers and keep them coming to your dealership is by interacting with them via your website and social media pages. You can use Facebook and Twitter to interact with your customers. Use this tool to share useful tips and information that can benefit your customers.
Using Short Video Clips
You can say a lot more in a small video clip. Videos are very engaging and are extremely popular with online marketing. A short video clip has the potential to be shared over mobile platforms and reach potential customers easily. Simple automotive tips or a quick product review will help engage your customers and in turn generate interest in your dealership. Harry Jodoin is an experienced automotive executive with over thirty years’ experience in the automotive industry.